All You Need to Know About Explainer Videos to Be Successful

All You Need to Know About Explainer Videos to Be Successful

Explainer videos are a powerful tool for businesses, educators, and individuals to communicate complex ideas in an engaging and simplified manner. They combine visual and auditory elements to capture attention, increase retention, and drive action. Here’s everything you need to know to create successful explainer videos.

What Are Explainer Videos?

Explainer videos are short, engaging videos designed to explain a product, service, or concept in a simple and concise way. They often use storytelling, animations, and voiceovers to make the content relatable and memorable. These videos are typically 60–120 seconds long, making them perfect for capturing viewers’ attention quickly[4][5].

Why Are Explainer Videos Effective?

1. Simplifying Complex Concepts: Visuals help audiences retain 65% more information than text alone[1]. Explainer videos break down intricate ideas into digestible content.
2. Dual Coding Theory: Combining visual and auditory stimuli increases message retention from 10% (audio-only) to 68%[3].
3. Emotional Engagement: Storytelling boosts emotional connection and increases willingness to act by up to 70%[1].
4. Shareability: Online videos account for over 82% of internet traffic, making them highly shareable across platforms[1].
5. Boosting Conversions: 84% of consumers report being convinced to purchase after watching a brand’s video[1].

How to Create Successful Explainer Videos

Do’s

• Keep It Short: Aim for 60–90 seconds to maintain viewer interest[4][5].
• Craft a Compelling Script: Clearly define the problem, introduce the solution, highlight benefits, and include a call-to-action (CTA)[4][5].
• Target the Right Audience: Tailor your video’s style, tone, and content to resonate with your audience’s demographics and interests[4].
• Use Engaging Visuals: Choose visuals that complement your narrative while reflecting your brand identity[4].
• Include Professional Voiceovers: A polished voiceover adds credibility and enhances information retention[4].

Don’ts

• Avoid overwhelming viewers with excessive information.
• Don’t neglect the importance of branding consistency in visuals and tone.
• Avoid using jargon or overly complex language.

Types of Explainer Videos

Different styles cater to various needs:

• 2D Animation: Ideal for modern storytelling (e.g., Vyond)[6][7].
• Whiteboard Animation: Great for educational content (e.g., VideoScribe)[6][7].
• AI Avatar Videos: Perfect for professional presentations (e.g., Synthesia)[7].
• Stop Motion: Adds a unique touch for creative brands (e.g., Stop Motion Studio)[7].

Top Tools for Creating Explainer Videos

Here are some recommended software options based on functionality:

These tools offer templates, animations, voiceovers, and customization options to streamline video creation[6][7].

Tips for Success

1. Focus on solving your audience’s problems.
2. Use metrics like engagement rates and conversions to measure effectiveness.
3. Optimize for SEO by including relevant keywords in titles and descriptions.
4. Distribute across multiple platforms (social media, websites, email campaigns) for maximum reach.